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Campaign Launch Checklist ​

Launching a successful advertising campaign requires attention to detail across multiple settings. Use this checklist to ensure your campaign is configured correctly, minimize launch errors, and achieve stable results faster.

Step-by-Step Configuration ​

Follow these steps to set up your campaign within the MyBid dashboard:

  1. Click the + Create campaign button.
  2. Select your preferred Ad Type.

  1. Configure the General settings:
    • Campaign Name: Give your campaign a unique and descriptive name.
    • Pricing Model & Bid: Select your pricing model (e.g., SmartCPC, CPA Goal) and set your initial bid. Learn more about Pricing Models.
    • Budget Limits: Define daily or total budget caps to manage spending.
    • Optimizer: Set your Optimizer rules to automate bid adjustments based on performance.

  1. Define Targeting & Restrictions:
    • GEO: select the countries or regions you want to target.
    • Platform & OS: Choose target devices (Mobile/Desktop) and operating systems.
    • Browsers: Select specific browsers if required for your offer.
    • Capping: Set Frequency Capping to control how often an individual user sees your ad.
    • Time Range: Schedule your campaign's active hours (note: all times are in UTC).
    • Advanced Options: Configure Bid by Source or manage Black/White lists to refine your traffic sources.

  1. Upload and Configure Creatives:

    • Click URL: Enter your landing page or tracker link, ensuring all necessary tracking macros are included.
    • Assets: Upload images, icons, and write titles/descriptions as required for your selected ad type.

  2. Review the Summary block to verify all settings are correct before final submission.

  1. Click Create (or Update).
  2. Your campaign will enter the Moderation queue. Monitor the campaign status and address any rejection reasons if they occur.

Common Launch Mistakes ​

  • Over-Targeting: Setting too many restrictions (e.g., specific OS versions AND specific browsers) on a fresh launch can severely limit traffic volume. Start broad and refine based on data.
  • Tracking Errors: Missing or incorrectly formatted macros in your Click URL will prevent conversion data from reaching your tracker or MyBid.
  • Aggressive Capping: Setting a very low frequency cap (e.g., 1/24) before testing can prevent you from reaching the full potential of high-performing sources.

Troubleshooting ​

  • Unable to Save: Check for red validation highlights in any of the configuration tabs. Ensure all mandatory fields (marked with an asterisk) are filled.
  • Zero Traffic: If your campaign is "Active" but receiving no impressions, verify that your bid is competitive for the chosen GEO and that your targeting isn't too restrictive.
  • Moderation Rejection: If your campaign is rejected, click on the status to view the specific reason. Common issues include non-compliant creatives or broken landing pages. Fix the highlighted issues and resubmit.