Targeting Options
MyBid provides a comprehensive suite of targeting tools designed to help you reach your ideal audience with precision. By narrowing your focus to the most relevant segments, you can significantly improve your campaign's conversion rates and overall profitability.
All targeting controls are conveniently located in the Targeting & Restrictions section of your campaign settings.
Include and Exclude
Where a targeting field offers Include / Exclude, use Include to receive traffic matching the selected values and Exclude to remove traffic matching those values.
Example: Include Thailand targets Thailand. Exclude Thailand removes Thailand from the eligible traffic.
Leaving a targeting field empty adds no restriction for that field. Restrictions in different fields work together: for example, Thailand and Android targets Android traffic from Thailand. Other campaign restrictions still apply.
Available fields depend on the selected ad format and campaign settings. Configure the options displayed in your campaign. Adding more restrictions can reduce the available traffic volume.
Advanced Targeting Capabilities
We offer an extensive range of granular targeting options to refine your traffic:
- Geographical Location (GEO): Target specific Countries, Cities, and Regions to align with your offer's availability.
- Device Platforms: Segment traffic by device type, including Mobile, Computer, Tablet, Game Consoles, and Smart TVs.
- Operating Systems: Target specific OS and OS Versions for technical compatibility.
- Browsers: Filter by Browser Families and Versions to ensure optimal rendering of your creatives.
- Browser Language: Reach users based on their primary browser language settings.
- Entry Source (Popunder): select how visitors reached the publisher's website.
- Push subscription age (Push): set the time a user has been in the push subscriber database, using From, day and To, day. This is subscription age, not the person's age.
- Internet Service Provider (ISP): Filter traffic by specific internet service providers.
- Mobile Operator: Target users on specific cellular networks (Carrier targeting).
- Usage Type: Reach users based on their connection type (e.g., Wi-Fi, Cellular, or Wired).
- IP Ranges: Whitelist or blacklist specific IP ranges for advanced control.
- Time Range: Schedule your ads to run during specific hours or days of the week (Day-parting). Learn more here.
- Frequency Capping: Limit how often a unique user sees your ad to prevent fatigue. Learn more here.
- Black/White Lists: Manage specific traffic sources manually to maximize ROI.