Traffic Quality ​

When configuring your Popunder or Inpage ad campaigns, MyBid allows you to select segments based on our historical performance and reliability data.

This categorization helps you focus your budget on traffic sources that are most likely to deliver conversions and provide a stable foundation for testing your campaign funnels.

Traffic Categories ​

• Premium Traffic: While often considered the highest-tier option, Premium segments typically feature much higher competition. Consequently, bids are higher, and inventory may be more contested.
• Optimum Traffic: We highly recommend testing your campaigns with Optimum traffic as well. These segments often provide a more cost-effective way to validate your offers and can deliver excellent results at a lower price point.

Which Category Should You Choose? ​

The ideal choice depends entirely on your specific product, offer, and overall strategy. Successful advertising relies on consistent testing, optimized funnels, and continuous data analysis.

We encourage you to experiment with both categories to identify which one provides the best ROI for your vertical.

If you need personalized recommendations or assistance with your setup, your dedicated account manager is always available to help.