Pricing Models ​

At MyBid, we recognize that every advertising campaign has unique requirements. To help our partners achieve optimal results, we offer a variety of flexible pricing models across a wide range of ad formats.

On desktop and mobile web, we support Push, Banner, Inpage, Popunder, Video, and Native formats. For Telegram Mini Apps, we offer Banner, Inpage, and Video. Each format can be paired with different pricing models to suit your specific strategy.

Ad type defines how the advertisement appears; the pricing model defines how traffic is charged. See Advertising Formats and Creative Requirements for format differences, Popunder billing, and asset requirements. Use the models available in your campaign form: options depend on the category, format, and whether you are creating or editing a campaign.

You can select the most advantageous model for each campaign, including CPM, SmartCPM, CPC, SmartCPC, and CPA Goal.

Below is an overview to help you choose the right model for your campaign objectives.

CPM (Cost Per Mille) ​

CPM charges you for every 1,000 ad impressions. This model is ideal if your primary goal is high visibility and you prefer to pay strictly for ad delivery.

Traditional CPM is an excellent entry point for advertisers. Bidding applies a consistent price across all placements that match your targeting criteria.

• Available Formats: Banner. When creating a Video campaign, regular CPM is not offered; use SmartCPM where available. Regular CPM is also not offered for new Native campaigns. Previously created campaigns can retain older pricing options.

SmartCPM ​

SmartCPM utilizes a real-time algorithm to identify the optimal price for every placement, bidding on your behalf 24/7. It is the perfect choice for advertisers who want to maximize outcomes while ensuring they never overpay for traffic.

Simply set the maximum CPM you are willing to pay. Our system evaluates the competitive landscape in real time to secure the best available position in the rotation at the lowest possible price.

• Available Formats: Video only.

CPC (Cost Per Click) ​

With CPC, you only pay when a user actually clicks on your advertisement. This provides precise budget control and ensures you are only spending on impressions that drive engagement. When a user clicks, they are directed to your landing page or website to complete a conversion.

For Popunder, the billable CPC event is the opening of the landing URL. An additional click on the already opened landing page is not required. A later conversion is a separate event.

• Available Formats: Push, Banner, Video, and Native. For new Inpage and Popunder campaigns, regular CPC is hidden; choose SmartCPC or CPA Goal. These still use CPC-based billing. Previously created regular-CPC campaigns can retain that option.

SmartCPC ​

SmartCPC is an advanced auction algorithm designed to streamline bid selection and minimize costs. By setting your maximum CPC cap, you allow MyBid’s algorithms to manage granular bidding dynamically. This prevents overspending in zones where the actual traffic price is below your ceiling.

The dynamic nature of SmartCPC allows your campaign to adapt automatically to competition, traffic fluctuations, and day-parting, keeping your performance optimized while saving you time.

• Available Formats: Inpage and Popunder.

CPA Goal ​

To run a performance-driven campaign focused on a specific acquisition cost, use the CPA Goal model. This auto-optimization technology prioritizes traffic segments most likely to deliver high-quality conversions at your target price.

Detailed logic for CPA Goal:

• It operates as an intelligent layer over CPC bidding.

• You pay for clicks, while the system identifies and scales spend on inventory that converts within your target CPA.

• Available Formats: Push, Banner, Inpage, Popunder, Video, and Native.

To learn more about how to set up and optimize these campaigns, see our detailed guide on CPA Goal.