English

Русский

English

Русский

Appearance

Traffic Chart: How to Find Launchable Segments ​

The Traffic Chart is a powerful tool designed to help you estimate available traffic volumes and competitive bid levels before you launch a campaign. By analyzing these data points, you can identify the most promising segments and set realistic expectations for your advertising outcomes.

How to Use the Traffic Chart ​

Follow these steps to analyze potential traffic segments:

  1. Navigate to the Traffic Chart section in your dashboard.

  1. Configure your analysis filters:

    • Ad Type: Select the format you plan to use (e.g., Push, In-Page, Pop).
    • Price Model: Choose between CPC or CPM.
    • Countries: Select the GEOs you are interested in.
    • Platform & OS: Define the target devices and operating systems.

  2. Click the Apply button to generate the report.

  1. Analyze the results in the table:

    • Available Clicks/Impressions: View the estimated total volume for the segment.
    • avg CPC / avg CPM: the average bid value shown for the selected traffic segment. Use it as a reference when choosing your starting bid.
    • max CPC / max CPM: the maximum bid value shown for the selected traffic segment.

    These values help you compare segments and plan a launch. Matching a value in the chart does not guarantee a specific traffic volume or placement.

  2. Identify segments that offer a healthy balance of high volume and an acceptable bid level for your offer's ROI.

  3. Once you find a profitable-looking segment, click the + (Plus) icon in the Actions column to immediately begin creating a campaign with those pre-filled targeting settings.

Common Analysis Mistakes ​

  • Overly Narrow Filters: Applying too many filters simultaneously (e.g., a specific OS version, browser, and small GEO) may show zero or very low volume. Start broad to find the segments with the most potential.
  • Pricing Model Mismatch: Ensure the price model you analyze in the chart matches the one you intend to use in your campaign, as CPC and CPM benchmarks vary significantly.
  • Ignoring Trends: Traffic volumes and bid levels fluctuate. Use the chart regularly to stay updated on current market conditions rather than relying on a single snapshot.

Troubleshooting ​

  • Low Volume Reported: If your desired segment shows low volume, try broadening your GEO or OS filters, or consider testing a different ad type.
  • Bids Exceed Budget: If the average bids are higher than your payout allows, try tighter targeting on higher-converting segments or look for alternative GEOs with lower competition.
  • Post-Launch Discrepancy: If your actual campaign volume differs from the chart, double-check that your campaign bid is competitive and that your targeting settings exactly match your analysis.