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How to Set Up Conversion Tracking with Voluum

Integrating MyBid with the Voluum tracker allows you to accurately monitor your campaign outcomes and optimize your advertising efforts with advanced data insights. Follow these steps to configure your Postback URL and align your tracking parameters for precise reporting.

Step 1: Create a Conversion Goal in MyBid

Before setting up Voluum, you must generate a unique Goal ID within your MyBid dashboard to serve as the endpoint for your conversion data.

  1. Log in to your MyBid advertiser account and navigate to the Goals tab.

  1. Click the + Create conversion goal button.

  1. The configuration form will appear, requiring the following details:

    • Name: Assign a clear and descriptive name that reflects the specific action (e.g., "Registration" or "Sale").
    • Conversion Type: Select the category that best matches the user's action.
    • Value Type: Define the payout for the conversion. This value is used to calculate your campaign's Revenue and ROI (Return on Investment). You can choose from:
      • No Value: No specific monetary amount will be attributed to the conversion.
      • Fixed: Assign a static amount for every conversion of this type.
      • Dynamic: The conversion value will be passed dynamically through your postback URL.
  2. Once configured, click Next.

  3. A Postback URL will be generated. Note the goal_id parameter in this URL.

  1. Click Copy & done to save your new goal and copy the postback URL for integration.

  2. You are now ready to implement the postback in your tracking software or third-party platform.

IMPORTANT

Every Conversion Goal is assigned a unique goal_id. This ID is required to correctly associate user actions with the specific goal in your dashboard. Your postback URL should follow this structure:

md
https://postback.mb-d.com/api/v1/postback?click_id={external_id}&goal_id=186&cost={cost}

Step 2: Add MyBid as a Traffic Source in Voluum

  1. Log in to your Voluum account.
  2. Navigate to the Traffic sources tab and click Create.

  1. In the search field, type MyBid, select it from the catalog, and click Next.

  1. Voluum will automatically pre-populate the essential traffic source parameters.

  1. Postback URL Configuration: Locate the word REPLACE in the URL field and substitute it with the goal_id you generated in Step 1.

Your finalized postback URL should resemble the following: https://postback.mb-d.com/api/v1/postback?click_id={externalid}&cost={payout}&goal_id=9999(Where 9999 is your specific goal_id)

NOTE

If you selected a Fixed Value in MyBid, replace the dynamic {payout} placeholder with your exact payout amount (e.g., &cost=1.50).

  1. Click Save to store the MyBid configuration in Voluum.

Step 3: Configure Affiliate Network and Offers

To receive conversion data, you must add the Voluum Postback URL to your affiliate network's panel. This ensures that when a conversion islogged, Voluum is notified and can subsequently fire the postback to MyBid.

For detailed instructions on adding networks, offers, and landing pages, refer to the Voluum documentation:

Once you obtain your Voluum Postback URL, paste it into your affiliate network panel to pass conversion data back to your tracker.

Step 4: Create a Campaign in Voluum

  1. Navigate to the Campaigns tab and click Create.

  1. Select the campaign type. In most cases, the Simple form is sufficient.

  1. In the General settings, select MyBid as the Traffic source and complete the required fields.

  1. Cost Model: Review Voluum's tracking costs model. For MyBid CPC campaigns, automatic cost tracking is available. For CPM, the automatic mode may require you to divide the cost by 1000 in your analysis.
  2. Path Destination: Configure your destination paths by adding offers or landers.

  1. Click Save. Voluum will generate a Campaign URL. Copy this link—this is the Ad URL you will use in MyBid.

Step 5: Finalize Setup in MyBid

  1. Log in to your MyBid advertiser account.
  2. Create a new campaign or edit an existing one.
  3. Paste the Campaign URL provided by Voluum into the URL field of your MyBid campaign settings.

IMPORTANT

It is critical to use the exact Campaign URL provided by Voluum to ensure all tracking macros are passed correctly back to your tracker.